Discover Adya, a sustainable brand dedicated to promoting ethical practices and using natural fabrics, while staying ahead in trend.

About our brand

Welcome to Adya Jaipur, a lifestyle brand that has been redefining the art of hand-block printing since 2012. Our brand is renowned for its exquisite home linen, table linen, quilts, dohars, and a curated selection of men's and women's wear, all tailored to perfection making Adya a trusted name in the industry.

The brand began as a boutique store offering table mats and bed sheets, but it has since expanded its product range with a focus on quality craftsmanship and attention to detail.

What sets Adya Jaipur apart is our unwavering focus on customization. We offer our customers the opportunity to personalize their pieces with various colors and prints. This commitment has garnered us a loyal following, elevating the concept of personalized style to new heights. We are committed to promoting the rich culture and art of the Pink City with sustainable practices.

Get to know the visionary behind Adya, whose passion for sustainability drives the brand's mission to create positive change.

Meet our founder

Shailja Khaitan, formerly a homemaker, has always had an affinity for colors and textures. Her minimalistic aesthetics and an eye for detail have pushed her towards creating something distinctive and unique. When she founded Adya, her first instinct was to use the primitive crafts of Rajasthan, her residential state. With an eclectic product line of exclusive and one-of-a-kind home linen, Shailja has always believed in venturing into modern aesthetics with its roots firmly attached to the traditional heritage of India. Due to her firm belief in exclusivity, Shailja likes to promote the idea of customization and personalization to all her customers.

We are fuelled by passion

Adya is a brand rooted in the vibrant culture and beauty of Jaipur. Inspired by the city's rich heritage and traditional craft of hand block printing, Adya creates collections that reflect a harmonious blend of contemporary style and timeless craftsmanship.

With unwavering commitment, we strive to preserve and take the art of hand block printing to new heights, creating exquisite pieces that showcase that lasts eternity.

Restoring the essence of Indian craftsmanship is at the heart of Adya's philosophy.

Crafting a sustainable legacy with magicians

Adya is a brand committed to sustainability, ethical practices, and empowering artisans. We aim crafting a sustainable legacy by using only organic materials in our clothing. By prioritizing organic fabrics and natural dyes, we minimize our ecological footprint while creating beautiful, eco-friendly garments. We also collaborate with local artisans, providing fair wages and safe working conditions, supporting their skills and preserving traditional craftsmanship

We believe in a process that believes in care. Care for the environment by choosing sustainable practices, care for you by selecting natural fabrics and care for our artisans by preserving their heritage art.

People of Adya

Adya amplifies the voices of conscious consumers, artisans, and sustainability advocates, uniting them in their commitment to create a better world. Adya's customers are more than just shoppers - they are conscious consumers who care deeply about the impact their choices have on the planet. By choosing products made from sustainable practices and organic fabrics, they are making a positive impact on the environment and supporting a brand that shares their values.